The World According to Steve Jobs - 7 Core Principles

Talk about sage advice from a true visionary.  In, The Innovation Secrets of Steve Jobs, author Carmine Gallo outlines Steve Jobs' 7 core principles:

Principle 1: “Do What You Love” – Jobs followed his heart his entire life, and that, he says, has made all the difference.

 

Principle 2: “Put a Dent in the Universe” – Jobs attracted like-minded people who shared his vision and who helped turn his ideas into world-changing innovations.

 

Principle 3: “Kick-Start Your Brain” – Innovation does not exist without creativity, and for Jobs, creativity is the act of connecting things.

 

Principle 4: “Sell Dreams, Not Products” – [People who buy Apple products] have dreams, hopes, and ambitions. Jobs built products to help them fulfill their dreams.

 

Principle 5: “Say No to 1,000 Things” – Simplicity is the ultimate sophistication. . . Innovation means eliminating the unnecessary so that the necessary may speak.

 

Principle 6: “Create Insanely Great Experiences” – Make deep, lasting emotional connections [between the innovation and customers]. 

 

Principle 7: “Master the Message” – You can have the most innovative idea in the world, but if you cannot get people excited about it, your innovation doesn’t matter.

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